The outdoor industry is dogged by a dilemma. Too many clothes don’t stand up to the wear and tear of everyday outdoor activities and those that do are ridiculously expensive. We’re changing the game by offering affordable clothes that hold up year after year, even in the toughest conditions.
Our goal is to make smart outdoor clothes that both keep out the weather and have great fit. By combining durable, technical membranes with soft stretch panels and moisture-wicking materials we create multifunctional hybrid clothes that can be used for a wide range of outdoor activities. The kind of clothes we love and use ourselves.
When we developed our first product, our Nordwand Pants, we rejected the samples twelve times because we weren’t satisfied with the quality of the thread. (Needless to say, we weren’t that supplier’s easiest customer at the time, but we’d never sacrifice quality to make ourselves popular.) We also work closely with our community to develop better materials and upgrade existing ones. To this day, we’ve received real reviews from customers who have bought our products, and many come back time after time. We read every customer review and value all the comments that we receive through social media, whether you’re cheering us on or suggesting improvements. (Thanks, guys!)
While the clothing industry standard is to test products in a lab, we test the durability of our clothes in tough real-life conditions. Many of our customers have used our pants for years without wearing them out and some even climbed 20,000-foot peaks in our clothes. Of course, you don’t have to be a peak-bagging adrenaline junkie to appreciate the quality and durability of our clothes. They work just as well for playing with the dog, walking in the woods or just hanging out in town.
Outdoor adventures grand and small, our clothes will get you there.
Really pleased with my purchase, nice colour, and the elastic waist really adds to the comfort of the fit.
Really great product and service- will be ordering more products!
Perfect fit, so comfortable yet durable. Absolutely love these. Probably wear them til they fall off.